How reasonable promotional footwear distributors

 How reasonable promotional footwear dealer?
Three or four years ago,UGG boots clearance, the domestic shoe industry as large and medium enterprises doubled production capacity, coupled with recent years, these companies continue to expand the brand influence, and the growing market network sound, such that most domestic shoe sales achieved two or even three times four or five times a year. followed by a nibble in the brand of shoe, some development capacity is weak, the market network does not sound small shoes industry from the market turn myself into a processing plant,UGG shoes, and, eventually, slowly withdraw from the shoe industry. to footwear strong domestic brand in China's Zhejiang Yongjia most concentrated, for example, three or four years ago, to O'Connell, the red dragonflies Nearly a hundred leaders of the shoe, ; Guantingbingzhuan Japan and Thailand, Jie Hao, red straw hat, system state, Lulu Shun, Ding sent one of the few dozen other companies, and O'Connell, Red Dragonfly also achieved 2 billion from the original ten hundreds of millions of ~ 3 billion element across. can be said that the domestic footwear industry has been completely ones devour the small end of the era, followed by the lions eat tiger's era, the Chinese footwear market, large enterprises began the competition between the comprehensive ability. In comparable to OEM product development and the prevalence of reality, a large shoe competition between the marketing capabilities stand out. usually about a shoe brand has 2,000 ~ 3,000 outlets, and thus control of the terminal whether the healthy development of the enterprise precondition. Even if more than two thousand retail outlets, but the real general health benefits, but forty-five hundreds of outlets, the remaining half in the state of preservation, the other half in a loss situation. As models of product development and marketing issues, put retailers in the footwear business in front of the terminal main problem is dealing with inventory. some enterprises due to logistics reasons the stock, some outdated concept of the development problems of inventory (a listing of new products, the style wrong way, soon to become stock) Some of the industry caused by excess production of inventory. It is understood that the general store, sold eight pairs in 10 pairs of shoes, 2 pairs if the backlog is disposed of profits, if not promptly disposed of, there is no profit. Therefore, timely Clear shoe retailer inventory has become the key to survival, can be said that 50% to 70% of the retailer's profit is his stock each year, can handle the impact of inventory has become a key factor in the survival of shoe retailers, and sales promotion Shoe retailer is undoubtedly clear weapon stockpiles.
What is What is the promotional marketing
it? the behavior of all is to promote product sales promotion.
promotional activities as the main battlefield of the terminal outlets mm shoe should first be put in place basic management. In particular brand of shoe stores or counters the image should follow the following requirements: should first stage of the product to the core product, the latest shoes put consumers most likely to concern to place; followed should create a good shopping environment, the sales outlets of the park, living, not just a shoe outlets, but selling a lifestyle, just like real estate, like not selling cement and bricks, but a living environment, a fun life. In this regard, the Red Dragonfly Group stores should be doing the most unique, shoes, culture, green grass, nature, and to establish a warm shopping environment and pro-natural will mobilize the consumers desire to purchase; Finally, it should realize the diversification of services, such as the U.S. Masters in Wenzhou. Bonwe can access both inside the terminal, but also feelings of leisure culture, but also buy the products. snow where the ni's boutiques, selling clothes upstairs, downstairs dining and leisure, feel at home, which is in itself a sales promotion.
promotion of the three operating points
shoe sales as an important marketing tool, mainly to achieve the purpose of dealing with inventory. So, promotion of several key features of what?
first first should also be the first to innovation, such as better promotion of the annual Planning Department learned that their promotional activities in previous years, the festival began three or four days, and the effect is very good, because some people buy shoes travel in advance, part of the home to visit relatives in advance to avoid rush hour also buy shoes to go home. So, first of all promotional activities highlighting a , who in a timely manner to attract and capture the audience's eyes, will come to share in the competition had opportunities. , conspicuous, like the 2005 Spring Festival period, O'Connell introduced the promote the image of the novel, first attracted the attention of the audience's attention. The second is to prepare some more new terminal promotional materials, selling the terminal to the clever arrangement of the atmosphere to warm, red hat shoes as this year's launch of national unity, , Ren Jing buy only one pair, bought several pairs of the results, because to feel happy to give friends and family good luck.
Third, promotional activities to be performed in place, there is a saying that goes: effect O'Connell August 8, 2002 in Ma On Shan to do a promotional event called the anniversary there, the content 100 to send 100 to buy in advance in Wenzhou, the local newspaper, television, local outlets and neighborhood spared publicity. activities began, sales of the whole town, a rare atmosphere of the scene, only to hear sales outlets in the part of the Chennai Group launched the number of how many to send. Another example is the footwear industry in Australia and London launch of the festival courtesy of Henan, facilitate customer participation.
promotion and operation of the classification is not, as some promotional activities
shoe that can be done anytime, anywhere, as, it must be based on market conditions and the actual need for retail outlets. If a brand shoe store for a long time with little or no customers have the customer entrance door, indicating that advertising needs to be done to enhance the brand awareness, while a store if a lot of customers come in every day, but very few deal, indicating that wrong way style of this store, you need to add a new. According to the different regional markets and the season, promotion, promotions and holiday season can be divided into two major categories of marketing.