Several aspects of hotel management a number of ideas

 Several aspects of the hotel management of
outline some ideas:
an overview of
Second, internal management
1, the basic management of the hotel
2, the hotel management
material 3, the hotel
three economic management, the hotel's external marketing some of the ideas
1, business positioning
2, marketing systematic
3, file system clients to establish
4, special time marketing efforts
four, multi-channel development of hotel business channels and expand the hotel business projects
1, the close relationship between tourism and the hotel and strengths;
(1) trends in the hotel industry needs;
(2) the mutual protection of each other;
2, the steps to carry out tourism;
(1) institution-building;
(2) staff recruitment and training;
3, business travel business specific programs;
(1) strengthen the publicity work;
(2) make the system of the hotels and tourist travel;
(3) develop the relationship with the area;
(4) fight for part of the Dujiangyan scenic spot to Jietuan;
(5) communicate with each other in two ways;
(6) gradually from the group of groups, FIT;
(7) prepare the systematization of information work;
V. Summary of
: Li Lin
Unit: Dujiangyan City hotel association have
Abstract: This article from the exterior and internal management and external business development aspects of a number of years, according to their own work experience and made a theoretical study of some shallow, also refer to a number of hotel management professional books. Because of its limited, there are some wrong with the text given, please also criticized the correction for the sense of the instructor.
Keywords: tourism hotel management idea of multi-channel marketing
an overview of general
large majority of the tourism industry consists of three components: hotels, travel company (travel agencies) and tourism traffic, as one of the three hotels this session is a very important part, whether star hotel or non star hotel, whether large or small, all aspects of management are more complex. According to the hotel industry in the years of theoretical study and practice management experience, that this management can focus it into two: internal management and external promotions. the one hand by strengthening internal management, improve the quality of all aspects of hotel management is the foundation level; and take the appropriate means to improve external marketing activities are the soul of Hotel Management. the use of existing hardware, facilities, social and economic benefits to maximize the ultimate goal of all management.
hotel a good addition to their own internal operations, there is now more and more attention to tourism development food, housing, transportation, travel, shopping and entertainment all-round package, so to expand hotel business channels, the development of a variety of business operators in the hotel is placed in front of a new topic.
Second, the internal management of the hotel, it can be divided into three parts:
1, the first part of the basic management of the hotel, as some staff out of personnel management; health management; incentive and some rules and regulations and the establishment of personal responsibility. is to protect the basis of normal operating order. Popular speaking, the rules and regulations to achieve the ultimate goal: teach people what can and what can not do, in addition to the church staff how to do the service standards, operating procedures, the staff put on a standardized, standards and procedures of this road.
2, the second part of the material management of the hotel, the hotel's material (excluding non-mobile hardware outside) there are hundreds of species, but a large part of the consumables and is suitable for home use, easy to damage and lost, therefore, strict management system of material is very important to a work.
3, the third part is the hotel's economic management system, it requires to achieve the purpose of financial funds from the cash register point of return, and then spending to form a closed loop system healthy and can not divert the traffic. funds in a planned and reasonable use of the controlled to ensure normal operation of the hotel operation.
above three major aspects of the management of ideas, in the concrete work,UGG shoes, we require management of each specific thing can do any planning in the former and achieve the understand this idea, consistent, so that management unobstructed, close to effectively organize people to accomplish everything, the better the management of their own.
Third, the hotel's external marketing efforts of some of the ideas
the actual situation is different for each hotel, so the external sales of the system have different hotels in different ways and their own position, but the common points that should do the following:
1, business orientation: make own business early position and orientation as its own marketing, according to the starting point for the corresponding source. As the hotel industry, the fundamental, to provide customers with products, source of an important bargaining chip.
2, systematic marketing, marketing is not simply a sense of the concept of home sales should be based on their own circumstances, for some potential tourists, to develop a long-term marketing programs, and strictly follow the to prepare everything.
3, build their own client system files, using the system regularly visit customers to establish a business relationship more than emotional relationships.
4, take full advantage of some of holidays and other special days, such as: New Year's Day, Mid-Autumn Festival, Christmas, etc., to carry out some promotional activities, mutual discussion and further improve relations.
four, multi-channel development of hotel business channels and expand the hotel business projects
1, Tourism and Hospitality the close relationship and complementary
because of the tourism industry itself consists of three parts: hotels, restaurants, travel agencies and tour transport. and the three interdependent and promote each other, work together to build the operating environment of the tourism industry. Remove Shopping not elaborate on, travel agencies and restaurants, as two important components of tourism, are inextricably linked. Dujiangyan there are many examples: the first system, CTS CTS CTS Dujiangyan hotels and clubs and sticks Gold Leaf Hotel now doing better and gold leaf travel. The combination between the two have the following advantages:
(1) increasing emphasis on the development of the hotel in addition to food, housing, entertainment outside of the supporting services, such as: travel, shopping, transportation, and business activities. Tourism intervention hotel guests actually stay on the one hand meet the needs in this regard, on the other hand the business for the hotel added a project.
(2) the basis for protection as a tourist hotel, giving a power feelings, not only for their own travel business activities can provide tourist hotels, restaurants, tourism can also provide the basis for the guarantee.
In short, the combination of tourism and the hotel is a very good development trend, complementary and mutually reinforcing. < br> 2, the steps to carry out tourism travel in accordance with relevant laws and regulations
, to be carried out from the following aspects of the work:
(1) institution-building
as branches in Chengdu and suggest the best Dujiangyan set up two points. Chengdu point to as a tourist agency office will serve as a hotel sales department in Chengdu, the hotel's point in the declaration of Dujiangyan Tourism Bureau, the approval can be sold as a tourist, and two departments in Dujiangyan common office space. who can multi-skill, two things to do together.
(2) recruitment and training:
institutions, the immediate recruitment and training of the proposed recruitment know the best knowledge of the tourism industry and provincial laws and regulations and has guided the certificate, and then from the instrument appearance, courtesy and other basic requirements of starting, rigorous training in all aspects related to tourism knowledge content, the training of a good team of excellent quality tourism practitioners. < br> 3, the tourism business specific programs
(1) structure after the completion of the construction workers, recommended to first make their own propaganda work, according to the actual situation, to prepare their own publicity materials, to gradually build up their own image.
(3) full use of the hotel in Dujiangyan advantages of local relationships with the three major scenic spots, Aba Hotel a few lines and where the area of the system to establish good relations and strive to obtain more preferential policies.
(4) In addition to the development of the tourist hotels and systems outside the hotel to play advantage, to strive for an external source, and its affiliates to contact travel agencies in Chengdu, Dujiangyan trying to do to take part Group work.
(5) to take two communication: First, all clients and colleagues come to visit travel agencies and with the signing of related agreements; Second, please open the forum back to the hotel, restaurant and travel agent site describes the hardware and software situation, to communicate emotions and to promote mutual understanding.
(6) step by step, more mature in all aspects, the fight for self-group organizations and individual.
(7) do our customers, travel agents and tourist routes of the material order and systematic records of work, regular or irregular contact them.
V. Summary
Dujiangyan Tourism Bureau under the incomplete statistics, every year nearly 500 million population into Dujiangyan tourism, hotels and tourism is still quite visible in this market The tourists can go for and mining, the key is to make sure their work, the team must be strong, have a strong sense of responsibility and entrepreneurial spirit. The hotel management is a science, so for 8 years, is deeply There are many things to go to learn and understand. but that make the management of the first in a planned and systematic manner, in-house services and strive to achieve the standardization procedures, and services must be distinctive, change and innovation. managers to closely unite everyone to strive to complete each task.
the future, we will hotel operators and tour operators closely linked to play both the advantages of multi-
legs to walk, to create greater social benefits and economic benefits. for the development of tourism in Dujiangyan contribute their own efforts!